
What do you get for the woman, teenager or pre-teen who is impossible to shop for? Something pretty. Soft. Comfy. Perfect for their lifestyle. What was once a holy grail quest through malls and boutiques is now just a click away: You get them the Elli Bralette. Below, we're putting down 6 reasons The Elli Bralette is the perfect girl for any woman (young or old!) in your life!
Why Gift a Bralette This Holiday Season?
Society tells us that, as women, we must start wearing a bra the moment we hit puberty. Maybe even earlier if your friends were doing it first. What society doesn't tell us, is that for the rest of our waking lives, at the end of every day, we will look forward to ripping that pokey, jabbing contraption off our chests, only to let out an audible sigh of relief.
The Elli Bralette is that joy, sigh of relief, and more. It's the bra reimagined – for real this time. We've dissected every myth and lie about the modern bra design, which, btw, has barely changed in 100 years. The Elli Bralette is the antithesis of everything the bra industry wants you to believe about what a bra should be.
Here's everything you need to know about why the Elli Bralette is the perfect gift this holiday season.
1. The Elli Bralette is Designed for Comfort and Function.
Over the last century, women have been sold bras that shape and lift their breasts, leading them to believe that this is the equivalent of support. It's all a lie, a tall tale, bologna - you name it. Underwires and foam padding were never designed for support. Their sole purpose is to shape and lift the breasts.
But what's wrong with our natural shapes and sizes? Absolutely nothing.
The Elli Bralette was designed for you. There are no underwires, back clasps, slipping straps, padding, or gaping cups. The Elli Bralette is easy to pull on and off. The fabric is buttery soft, won't dig into your skin, and is barely noticeable through a t-shirt or tank. If a garment could be your best friend, the Elli Bralette is it. It's comfortable and functional and can be worn throughout every part of your day - even to bed.
2. The Elli Bralette is as Comfortable as a Pair of Leggings.

Not only is our fabric buttery soft, but its ribbed texture also provides just enough support that wearing the Elli Bralette feels as comforting as a gentle hug. Made from a superior grade Spandex/Nylon blend, it's designed to allow your skin to breathe – making it a great option for a sports bralette as well.
3. Our Patented Nipple Concealing Petals Have You Covered.
Did we mention modesty? If freeing the nipple just isn't your style, OR if your growing teen or pre-teen is ready for her first bra, you'll love the Elli Bralette for its nipple concealing petals. Tested in the coldest of offices and workplaces, each petal is heat-sealed into your bralette for coverage that stays put. They're also an incredible source of comfort for girls approaching or going through puberty.
4. The Elli Bralette Provides Support that Actually Feels Good.

Did you know that underwires don't actually provide support for your breasts? We put up with poking, jabbing, curved pieces of metal against our skin all for shape. I'm sorry, what?!
Our wireless Elli Bralette provides support from the places that count: the band, straps, and, mainly, the fabric. The band is an essential element of support, particularly for women with bigger than a B cup breasts, which is why we've designed our size Large slightly different from our Small and Medium. Our size Large has a deeper band and slightly wider straps to provide additional support and coverage for larger busts, without being constrictive.
The ribbed texture of our fabric also provides gentle compression – not sports-bra level torture – so that you can feel comfortable whether you're working in a physically demanding job, going to the gym, or lounging on the couch.
5. The Elli Bralette is Available in a Range of Colors, from Fun Pops to Easygoing Neutrals.
Bralettes have become a fashion statement in their own right. The Elli Bralette is cute, comfortable, functional, and can be as loud or as muted as you want it to be. For a fun statement underneath a cropped top or button-down shirt, go with Atlantic or Azalea. Storm, Praline and Beach are your go-to if you're looking for a muted neutral.
6. Our Packaging is as Pretty as a Wrapped Gift.

It's also discreet – making this one less gift that you need to wrap before putting it under the tree.
In our opinion, why shouldn't putting on a new bralette be as comfortable as a new pj set? Get the girl or woman in your life something she'll love every day. Gift her The Elli Bralette, the gift of comfort, available here.
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