How the Concealing Bralette Came to Be…
Here we are - my classmates and me, days away from receiving our Construction Management degree and celebrating ourselves for just that. You may have already noticed, there aren’t many girls in this photo…three in my graduating class to be exact. In my construction career that followed, I was usually the only female in the office, a meeting or on a job site.
It never bothered me - you know - schooling or working with mostly dudes. Conscious of the fact that I was/am indeed a female in a historically male dominated industry (and not wanting to draw further attention to myself), I certainly was motivated to keep my nipple behavior under wraps. Don't get me wrong, I was already well versed in the process of keeping them from poking through my shirt. For the construction industry, I just doubled down.
I used medical tape, adhesive breast petals, silicone pasties, wore padded and molded cup bras or any combination of all. After years of adding ridiculous volume to and taping my breasts in the name of modesty, I became frustrated. The eventual peel-it-off-your-skin moment with adhesive concealers was traumatic and bulky padding wasn't helpful in the “don’t look at my boobs” department.
There had to be a better solution for nipple coverage, right? I just wanted a bra to hide my nips and to not be so damn...extra. I daydreamed about a concealing bra with no padding, no underwire and no molded cups. This “dream bra” of mine would be incredibly comfortable, lightweight and have a built-in concealer that was strong enough to depress even the most unruly of nipples. Of course, I couldn’t find this exact bra anywhere on the market sooo…
I decided to make it myself.
After 5 long years of trial and (a lot of) error, this “dream bra” of mine finally materialized. The Elli Bralette it’s called, embodies everything I ever wanted my bra to be: seamless, wireless, butter soft and nipple concealing.
Since launching in 2020, my customer base continues to grow. It's a mixture tweens, teens, and women of all ages, seeking the same type of solution.
I know, this bra sounds too good to be true. It does actually exist and once you try it, the proof is in the pudding. The Elli is a total game changer, promise, and you're gonna love it!