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Meet Our Founder

image of owner and her sister as little girls

Behind the Nipple Concealing Bra

Hey there, I'm Becky, and I didn't set out to start a bra company. I set out to solve a problem I'd been living with since I was 11 years old - feeling self-conscious about my nipples showing through my clothes, no matter what I wore.

Why I Knew There Had to Be a Better Solution

I tried everything: padded bras, molded cups, layering clothes. But padding created new problems - it was bulky, scratchy, distorted my natural shape, and left weird gaps. I felt like I had to choose between being comfortable or being confident.

Here's what really bothered me: foam padding was originally introduced to bras in the 1940s for enhancement, not concealment. For lack of a better solution, it became the go-to answer for nipple coverage. But I kept thinking: there has to be a better way.

becky connelly working on design of her patented nipple concealing bralettes

So I Created It

I spent six years engineering what should have existed all along: concealing petal technology. Whisper-thin layers of fabric permanently integrated into bra cups that provide complete nipple coverage without foam padding.

I launched Elli Bralette, which is ideal for for small busts like mine. Then customers kept asking: "Can you make a bigger bra?" So I created the Gigi Bralette with wider straps, a deeper band, and fuller coverage for 34C-40F.

Both prove padding was never necessary.

You Deserve Better

Whether you're discovering the Elli or the Gigi, the message is the same: foam padding is the wrong solution for nipple coverage. You just needed someone create a the right one.

If you're still searching, still settling, still uncomfortable - this is what you've been looking for. No padding. No bulk. No compromise. Just coverage that lets you feel like yourself.

And I hope it changes everything for you.

❤️ Becky

mother and daughter smiling while shopping
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