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Meet Our Founder

The Story Behind the Nipple Concealing Bra

I’ve been self-conscious about my nipples showing through anything since I was 11 years old. In fact, it all started with the photo below. At first sight, I zeroed-in on one thing: my boobies poking through my dress. I shuddered at the thought of everyone else seeing it too.

image of owner and her sister as little girls

A Solution To Conceal Nipples

Since then, I've tried all the tricks to keep them hidden under my clothes: Band-Aids, medical tape, silicone pasties, padded bras, molded cup bras, you name it.

Padded bras were too bulky, distorting, and when wearing a molded cup version, I was left with an abysmal void between the bra and my actual boob. I found silicone nipple covers to work best but having to stick them to my breast skin and/or wearing them under an unlined bra was annoying.

owner with her daughter both smiling

Seamless, Wireless Bras

I thought: if only I could find a nipple concealing bra without any foam or underwire, my problems would be solved. Apparently, this type of bra is called a bralette.

Turns out, the bralette I'd envisioned didn't actually exist, so I set out to make daggum thing myself.

After six years of experimenting with designs, fabrics and styles, I arrived at a seamless, non-padded bralette with a nipple concealing petal inside each cup. Problem solved.

Bra For Small Boobs

Now, I'm determined to tell all girls and women that have been wanting the same thing: an incredibly comfortable, unpadded, bralette that conceals your nips, does indeed exist!

Sometimes, you've gotta refuse to accept the way things are and make them the way you want them to be. The Elli Bralette is a solution for me and I hope it's the same for you!

Becky Connelly

owner working at her desk

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