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Meet Our Founder

image of owner and her sister as little girls

Behind the Nipple Concealing Bra

I’ve been self-conscious about my nipples showing through anything I wear since I was 11 years old. In fact, it all began with the photo above. When I saw it for the first time, I fixated on one thing: the ‘boobies’ poking through my dress. I clearly remember cringing at the thought that everyone else would see it too.

Since then, I've tried every trick to hide them under my clothes: Band-Aids, medical tape, silicone pasties, padded bras, molded cup bras, you name it.

Padded bras were too bulky and distorted my shape. When I wore a molded cup bra, I was left with a gaping airspace between the bra and my actual breast. Silicone nipple covers worked best for me (and I still wear them occasionally), but sticking them to my skin, sweating them off, or losing just one wasn't the solution I was looking for—nor was wearing them under an unlined bralette (so unnecessary!).

becky connelly working on design of her patented nipple concealing bralettes

Seamless, Wireless Bras

I'd think to myself: if only I could find a nipple-concealing bra without any foam or underwire, my problems will be solved.my problems would be solved. I now know, obviously, that this type of bra is called a bralette.

The bralette I envisioned didn't exist, so I decided to make the dang thing myself.

After six years of experimenting with designs, fabrics, and styles, I finally created a seamless, non-padded bralette with a discreet, concealing petal inside each cup to hide the nips. Problem solved.

Bra For Small Boobs

Now, I'm determined to tell all girls and women looking for the same thing that an incredibly comfortable, unpadded bralette that hides your nipples DOES INDEED exist!

Sometimes, you have to refuse to accept things as they are and reshape them into what you want them to be. The Elli Bralette is my solution, friend, and I hope it's the same for you—so you never have to worry about your dang bra again.

❤️ Becky

mother and daughter smiling while shopping
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