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Meet Our Founder

image of owner and her sister as little girls

Behind the Nipple Concealing Bra

I’ve been self-conscious about my nips showing through anything I wear since I was 11 years old. In fact, it all began with the photo above. At first glance, I focused on one thing: the boobies that were poking through my dress. I shuddered at the thought of everyone else seeing it too.

Since then, I've tried every trick to hide them under my clothes: Band-Aids, medical tape, silicone pasties, padded bras, molded cup bras, you name it.

Padded bras were too bulky and distorted my shape. When I wore a molded cup bra, I was left with a gaping void between the bra and my actual breast. Silicone nipple covers worked best for me, but sticking them to my skin, sweating them off, or losing just one wasn't ideal - nor was wearing them under an unlined bralette, mind you.

becky connelly working on design of her patented nipple concealing bralettes

Seamless, Wireless Bras

I'd think to myself: if only I could find a nipple-concealing bra without any foam or underwire, my problems will be solved. Apparently, I found, this type of bra is called a bralette.

Turns out, the bralette I imagined didn't really exist, so I decided to make dang thing myself.

After six years of experimenting with designs, fabrics, and styles, I finally created a seamless, non-padded bralette with a discreet, concealing petal inside each cup to hide the nips. Problem solved.

Bra For Small Boobs

Now, I'm determined to tell all girls and women who have been wanting the same thing that an incredibly comfortable, unpadded, bralette that hides your nipples does indeed exist!

Sometimes, you have to refuse to accept things as they are and reshape them into what you want. The Elli Bralette is my solution, friend, and I hope it's the same for you - so you never have to worry about your bra again.

❤️ Becky

mother and daughter smiling while shopping
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