About Us
The Story Behind the Nipple Concealing Bra
We want to be confident and carefree in our clothing and the type of bra we wear plays a major role in this.
Filling a Void in The Bra Industry
The problem's been, that we've been unable to find a non-padded bralette that also conceals our nips. We're frustrated by the lack of options and annoyed with having to settle for uncomfortable padding, underwire and/or nipple covers.
Deciding on which bra to wear needs to be simple and easy. We shouldn't have to stress over whether our nips will show OR spend time worrying about our bra first place!
Inventing The Bra I've Always Wanted...
Hey, I’m Becky Connelly!
I’ve been self-conscious about my nipples showing through anything since I was 11 years old. In fact, it all started with the above photo. My 11-year-old self cringed at the thought of people seeing my "boobies" peer through my knit dress.
Over the years I tried all the tricks to keep them hidden under my clothing:
Band-Aids, medical tape, folded-up tissue squares, bathing suit pads, silicone pasties, padded and molded-cup bras, you name it.
Padded bras are bulky and distorting. Molded-cup bras seemed to have half an inch of air space between the cup and my actual boob. Silicone nipple covers, adhesive breast petals and pasties worked best, but if I didn't sweat them off in the Charleston humidity, I'd later dread having to rip them off my oh so delicate skin.
Exasperated, I knew there had to be a better solution. I searched high and low for my dream bra: a wireless, nipple-concealing situation without any annoying foam or underwire. At the time, I didn't realize that this type of bra is known as... a bralette. I have small boobs (34B) so I just wanted a simple "bralette" that did one thing: hide my nipples from showing through my shirt.
Turns out, it didn't exist, so I set out to make the daggum thing myself.
After six years of experimenting with designs, fabrics and styles, I arrrived at a seamless non-padded bralette with a discreet, flexible, concealing petal sealed inside each cup. The round concealer is permanent, so no need to worry about it shifting, getting misshapen or lost in the wash.
Finally! Women like me – and you – have an incredibly comfortable bralette that also conceals our nips!
Sometimes, you gotta refuse to accept the way things are and make 'em the way you want them to be.
Ready to stop stressing about your dang bra?
Stop the madness of worrying if your "business" is going to be poking through your clothes. We've come up with the solution you!
Just choose your size and color and your new favorite bralette(s) will be delivered to your mailbox in a few short days.
With a bralette designed specifically for concealing, you can wear that T-shirt with all the confidence in the world!
The concealing petal is permanently sealed inside each cup so you can rest assured your business is confidential.