Charleston Magazine
UNDER COVER | A start-up business provides support for women and teens By Olivia Jane Crawford Charleston…
All you want is a lightweight bralette that conceals your nips. Is that too much for a girl to ask?
You like the comfy, unrestrained feeling of a bralette and so far, you've had to settle for ones with bulky, removable pads that bunch up and get lost in the wash or wear nipple covers under your bralette (so extra, right?). Sometimes, you give up on the bralette all together and begrudgingly revert to an old stand-by: your puffy, uncomfortable, molded-cupped t-shirt bra.
We have a novel solution for you: a non-padded, nipple concealing bralette.
Our bralette is foam-free, wire-free and has no back clasp to poke you in the spine. Made of 92% Nylon and 8% Spandex, it provides gentle support so your girls feel safe and YOU are satisfied all day long. Plus, you never have to worry about your nips showing through your clothing (Bonus!). This bra is a total game changer.
Each cup has built-in, concealing “petal” protection for a perfectly smooth look.
The Elli Bralette is so soft, so stretchy, you'll forget you're wearing it in the first place. Our customers sleep in it!
Eliminate the time spent on deciding which bra to wear. Pull it over your head and wear whatever you want!
Solves insecurities about developing breasts. Yours and hers. This is the "first bra" you've been searching for.
OK, Moms (and Dads), is your 10 year old daughter developing breast buds? She's either unaware that her developing breasts are poking through her shirt or she’s feeling self-conscious about it, resorting to hoodie sweatshirts to cover her latest developments.
If you’ve gone searching for training bras, you’ve realized the options are woefully inadequate. Enter the Elli Bralette to save the day. It's the best bra for tweens because it's non-padded, incredibly soft, has slender straps to look like she's wearing a cami and most importantly, hides her "bee stings" from being visible to the public. The concealing petals inside the cups provide a perfectly smooth look, all day long. With the Elli Bralette, your daughter will be able to wear her favorite t-shirt or athletic top with confidence. No more worries!
OK, Moms (and Dads), is your tween developing breast buds? She may be unaware of how her developing breasts are poking through her shirt or is feeling self-conscious and wearing baggy clothes to cover up her latest developments.
If you’ve gone searching for training bras or junior bras, you’ve realized the options are woefully inadequate. This is why we created the The Elli Bralette. It’s lightweight, comfortable, and most importantly, concealing. Your daughter will be able to wear her favorite shirts with confidence.
From activewear to loungewear and everything in between, this is the only bra you'll want to wear. Our customers are literally, throwing their "other" bras away!
Watch Our Brand Story:
Hey, I’m Becky Connelly 🙂 - this bra is the solution for me and I want it to be the same for you!
I’ve been self conscious about my nipples showing through anything since I was 11 years old. Over the years, I've tried all the tricks to keep them hidden -- Band-Aids, medical tape, folded tissue squares, bathing suit pads, silicone pasties, padded and molded cup bras, you name it. Exasperated from all of it, I knew there had to be a better solution.
After six years of experimenting with designs, fabrics and styles, I arrived at a seamless bralette with a discreet, flexible, concealing petal sealed inside each cup. The round concealer is permanently fixed, so no need to worry about it shifting, getting misshapen or lost in the wash.
Finally, I feel comfortable and confident in my clothing and now, you can too!
Choose your size and color. Your new favorite bralette(s) will be delivered to your mailbox in a few short days. Kiss your other bras goodbye.
With a bralette designed specifically for concealing, you can wear even the thinnest T-shirt with confidence.
With a patent-pending concealer permanently sealed inside each cup, you can rest assured your business is confidential.
UNDER COVER | A start-up business provides support for women and teens By Olivia Jane Crawford Charleston…
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