UNDER COVER | A start-up business provides support for women and teens By Olivia Jane Crawford Charleston…
Frustrated by Your Bralette Choices?
All you want is a lightweight bralette that conceals your nips. Is that too much for a girl to ask?
You like the comfy, unrestrained feeling of a bralette and so far, you've had to settle for ones with bulky, removable pads that bunch up and get lost in the wash or wear nipple covers under your bralette (so extra, right?). Sometimes, you give up on the bralette all together and begrudgingly revert to an old stand-by: your puffy, uncomfortable, molded-cupped t-shirt bra.
We have a novel solution for you: a non-padded, nipple concealing bralette.
Non Disclosure Apparel has created a non-padded bralette with concealing petals inside the cups. It's the softest, most comfortable bra you'll ever put on your body.
Your New Go-To Bra
Our bralette is foam-free, wire-free and has no back clasp to poke you in the spine. Made of 92% Nylon and 8% Spandex, it provides gentle support so your girls feel safe and YOU are satisfied all day long. Plus, you never have to worry about your nips showing through your clothing (Bonus!). This bra is a total game changer.
100% Nipple Concealing
Each cup has built-in, concealing “petal” protection for a perfectly smooth look.
Unmatched for Comfort
The Elli Bralette is so soft, so stretchy, you'll forget you're wearing it in the first place. Our customers sleep in it!
Get Dressed, Roll Out
Eliminate the time spent on deciding which bra to wear. Pull it over your head and wear whatever you want!
Perfect for Preteens
Solves insecurities about developing breasts. Yours and hers. This is the "first bra" you've been searching for.
Best Bra for Preteen Girls
OK, Moms (and Dads), is your 10 year old daughter developing breast buds? She's either unaware that her developing breasts are poking through her shirt or she’s feeling self-conscious about it, resorting to hoodie sweatshirts to cover her latest developments.
If you’ve gone searching for training bras, you’ve realized the options are woefully inadequate. Enter the Elli Bralette to save the day. It's the best bra for tweens because it's non-padded, incredibly soft, has slender straps to look like she's wearing a cami and most importantly, hides her "bee stings" from being visible to the public. The concealing petals inside the cups provide a perfectly smooth look, all day long. With the Elli Bralette, your daughter will be able to wear her favorite t-shirt or athletic top with confidence. No more worries!
OK, Moms (and Dads), is your tween developing breast buds? She may be unaware of how her developing breasts are poking through her shirt or is feeling self-conscious and wearing baggy clothes to cover up her latest developments.
If you’ve gone searching for training bras or junior bras, you’ve realized the options are woefully inadequate. This is why we created the The Elli Bralette. It’s lightweight, comfortable, and most importantly, concealing. Your daughter will be able to wear her favorite shirts with confidence.
From activewear to loungewear and everything in between, this is the only bra you'll want to wear. Our customers are literally, throwing their "other" bras away!
IT'S BEEN A LONG TIME COMING...
"The Bra I Wanted Didn’t Exist, So I Created it Myself!"
Watch Our Brand Story:
Hey, I’m Becky Connelly 🙂 - this bra is the solution for me and I want it to be the same for you!
I’ve been self conscious about my nipples showing through anything since I was 11 years old. Over the years, I've tried all the tricks to keep them hidden -- Band-Aids, medical tape, folded tissue squares, bathing suit pads, silicone pasties, padded and molded cup bras, you name it. Exasperated from all of it, I knew there had to be a better solution.
After six years of experimenting with designs, fabrics and styles, I arrived at a seamless bralette with a discreet, flexible, concealing petal sealed inside each cup. The round concealer is permanently fixed, so no need to worry about it shifting, getting misshapen or lost in the wash.
Finally, I feel comfortable and confident in my clothing and now, you can too!
Women and Girls Are Feeling Confident and Carefree
The Elli Bralette and The Elli Excel
The Goldilocks of Bralettes
I am so relieved I finally found bralettes that work for my tween daughter! She loves them! Other bralettes were a little TOO padded for her taste, while other unpadded ones didn’t hide her nipples. The Elli is the Goldilocks of bralettes. Also, the customer service is awesome!
Best Bra Ever!
I love the Elli Bralette - it is the most comfortable bra I have ever worn, and my 14 year old daughter loves it so much, she has 4 of them. She wears them for school, soccer, and every day activities. We both love the thin straps and amazing coverage it provides without all the wires and padding. Best bra ever!
Hello Dream Come True!
The Elli is Amazing!
My daughter struggled with self esteem issues about her growing chest and insecurities about nipple show. We had tried EVERY bra out there – padded, molded, sports bras, training bras, and every other thing on the market. It was heartbreaking to watch her go through such a hard time and not be able to help her, until we found the Elli. The Elli has given my daughter the comfortability she was looking for and the confidence she needed. She lives in them and is happier than I have ever seen!
Absolutely LOVE Them!
After years of wearing thin silicone nipple concealers that always led to a rash and nipple ‘petals’ that are adhesive (like a sticker) which just plain hurt coming off – I have FINALLY found a solution with the Elli! It’s PERFECT! It’s lightweight, stretchy, comfy and DOES what it claims. Confidence in form fitting and/or thin material tops is now attainable!
I don’t wear a bra for support as my breast size doesn’t require much support, so all of the extra fabric, bizarre cup padding or unnecessary underwire of other bras always felt useless at best and uncomfortable lots of the time. The Elli bralette feels like a t-shirt and I look natural in my clothes (not fake padded). It also stays on my shoulders, which feels amazing. So grateful!!
Do Yourself a Favor
Love, love, love this bra! It is so comfortable I almost forget I’m even wearing it. I even picked up a second one for my teen daughter. The fabric is lightweight and soft. And the concealing system is permanently attached so I don’t have to mess with liners or pads that fall out in the wash or get bunched up under clothing. Do yourself a favor and get the most comfy bra on the market!
I love these bras!! They are so comfortable I wear one every day. Plenty of support, very light, but complete coverage, and they move with you. I was so tired of having to wear bulky padded bras for coverage, this fits my 32B (medium size) perfectly. No more underwire, yay!! Thanks Becky for a wonderful product ❤️
3 Steps to Wearing What You Want
1. Buy an Elli Bralette or Elli Excel
Choose your size and color. Your new favorite bralette(s) will be delivered to your mailbox in a few short days. Kiss your other bras goodbye.
2. Wear whatever you want
With a bralette designed specifically for concealing, you can wear even the thinnest T-shirt with confidence.
3. Never worry about your nips showing through your clothing again!
With a patent-pending concealer permanently sealed inside each cup, you can rest assured your business is confidential.