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Shop Our Seamless Bras Online or Visit Our New Store!

owner becky connelly at her new IOP bralette store

Ladies, the day has finally arrived! After years of being your go-to online destination for nipple concealing bralettes, we've opened our first physical store! That's right – the Elli Bralette you've been ordering from your couch can now be experienced in person at our new location at 1022 Carolina Blvd #303, Isle of Palms, SC 29451. But don't worry, our online store isn't going anywhere – we're just giving you more options to find your perfect seamless bra. And we all know options are a good thing, especially when it comes to undergarments!

Welcome to Our New Physical Store!

non disclosure apparel storefront door - seamless bra charleston, SC

Imagine walking into a space dedicated to solving the exact problem you've been Googling for years - "how to hide nipples under clothing." That's exactly what our store is – a solution center disguised as a cute boutique.

The vibe? Comfortable, judgment-free, and decidedly anti-foam padding (you know how we feel about that bulky nonsense). Our store has the complete Elli Bralette collection in all sizes and colors - from nude bralettes to black bralettes. Plus, you'll be greeted by staff who genuinely understand the nipple concealment struggle – because we've lived it, too.

Located on the beautiful Isle of Palms, (right off the IOP connector) we're here for Charleston locals and visitors looking to solve their "glass cutter" situation before hitting the beach.

Why Shop In-Store? The Personal Touch

girl holding up nude seamless bra charleston, SC

While we love shipping those discreetly packaged Elli Bralettes straight to your door, there's something special about the in-person experience!

Professional Seamless Bra Fittings

Not sure which size Elli is right for you?  Our staff can help you find YOUR perfect fit.  No more wondering if you should size up or down – we'll get it right the first time.  And unlike those awkward department store fittings with strangers wrapping measuring tape around your chest, our approach is relaxed and comfortable.

Touch, Feel, and Fall in Love with Our Seamless Bras 

Stopping by our bralette store means you can try on different sizes and colors to find your perfect match.  Feel the super soft fabric against your skin and experience firsthand how our wireless bra design provides gentle support without compression.

The Game Changer - Our Heat-Sealing Swimsuit Service

Here's where things get really exciting. Bring in your favorite swimsuit or regular bra, and we can retrofit it with our patented nipple concealing petals - aka our 'swimsuit retrofit'!  

Using the same heat-sealing technique that makes our bralettes so amazeballs, we can turn your existing bra or swimsuit into nipple concealing wonders.

It's perfect for:

  • That expensive bikini you love but can't wear because it shows everything
  • Your favorite underwire bra that offers great support but zero nipple concealment
  • Special occasion bras that match your outfit perfectly but lack coverage

Why Our Online Store Still Rocks

nipple concealing petal for seamless bra

Not local to Charleston? No worries! Our online store continues to offer everything you love about Non Disclosure Apparel:

The Full Elli Bralette Collection at Your Fingertips

Our complete range of wireless bras is available online 24/7. Whether you're shopping for yourself or looking for training bras for your tween daughter, our website has size charts and all the information you need to make the right choice.

Discreet Packaging (Because Some Things Are Private)

One thing our customers consistently praise is our discreet packaging. The mailman won't have a clue you're receiving a nipple concealing bralette – which is especially important when shopping for bras for your tween or teen.

Helpful Resources at the Click of a Button

Our blog is packed with articles addressing everything from "best bralette for small boobs" to "how to hide nipple piercings." We've got our FAQs section that has A's to your Q's.

Free Shipping and Easy Returns

We've made online shopping and shipping EASY PEASY! Not sure of your size or want to see what fits you best? Order both – returns are super simple.

When to Shop Bralettes Online vs. In-Store

nipple concealing bralettes being held up by woman

Still wondering which option is best?

Shop in-store if

  • You're in the Charleston area
  • You want a professional fitting
  • You have questions about which size is right for you
  • You need immediate nipple concealment (we get it, sometimes it's an emergency!)
  • You have existing bras or swimwear you want to retrofit with our concealing petals

Shop online if

  • You're not local to Charleston
  • You prefer the convenience of doorstep delivery
  • You appreciate our discreet packaging
  • You're shopping for a gift (hint, hint.... the Elli Bralette makes an amazing gift!)

Bras Made in the USA, Available Everywhere

owner of NDA becky connelly sitting her Isle of Palms store location

Whether you shop online or in-store, you're getting the same high-quality, USA-made bralettes that have earned us rave reviews. Our bras without padding are produced in California, with our concealing petals fabricated in New York and heat-sealed by hand.

Seamless Bra Shopping - Come See Us or Click to Shop!

We're beyond excited to welcome you to our new store on Isle of Palms.  Stop by to experience the Elli Bralette in person, get fitted by our experts, or bring in your favorite swimsuit for our revolutionary heat-sealing retrofit service.

Not in the area? Our online store continues to offer the seamless, comfortable, nipple concealing bras you've come to love, delivered right to your door in our signature discreet packaging.

Either way, you're getting the best wireless bra designed specifically for nipple concealment – because you deserve to feel confident and comfortable without compromising on either.

So what's it going to be? Will we see you in Isle of Palms, or will you be clicking "add to cart" tonight? Either way, we've got you covered – literally!

Charleston Location:
1022 Carolina Blvd #303
Isle of Palms, SC 29451

Book an appointment for your bra or swimsuit retrofit!

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