How the Wireless Bralette Is Changing the Game

Bras are often seen as a necessary evil, and for one reason or another, some women settle for those that are uncomfortable. You know, the ones you can’t wait to take off the minute you get home.

The bras we're talking about here are what we called traditional bras, which lack versatile comfort. That's where the wireless bra comes to the rescue. It can take us from work to the gym to or couch without fussing over jabbing wires, tight bands, or straps that seem to have a mind of their own. 

Whether you have small breasts, large breasts, or something in between, you deserve a comfortable bra. In this article, we highlight what that is. Welcome to the wireless bra movement, friend, where comfort comes first!

Wireless bras and bralettes, usually lack the thick foam padding that many traditional bras have; however, they are also available in unlined, lightly lined, and wire-free styles. Here’s a quick overview of the differences between them.

Both ‘wireless' and ‘wire-free' mean the same thing, so that’s straightforward. Unlined means that the bra has a single layer of fabric with no extra layers, like an additional fabric layer, because if it did, it would be considered ‘lightly lined’, which, we’re guessing, somehow is better nipple coverage.

Ads for wireless bras are most often focused on being comfortable in your own skin, rather than enhancing your natural shape with enough padding and rigid structure to stand up on its own in the corner. 

However, since they are designed to highlight your natural curves, they tend to lack the support that many underwire bras provide. But without support, you might ask, what's the point, and why should you wear it if it doesn't offer the same amount of support?

We're glad you asked.

For women with smaller bra sizes, wireless bras like the Elli Bralette provide a level of comfort and functionality that traditional bras often lack. Without padding or wires, several styles also lack a back clasp, typically categorized as 'seamless,' allowing them to move with you like a sports bra, but with one key benefit: no compression. Wearing a wireless bra feels more like a gentle hug—secure, safe, and comfortable. 

Many our customers wear the Elli Bralette as a sports bra! While high-impact activities might require a more support for some, our wireless bralette works perfectly for low-impact activities like yoga, weightlifting, and pilates.

And, of course, it remains comfortable during your longest workdays, making it also the ideal bra for travel—planes, trains, and automobiles. 

The real answer is anyone can wear one. We believe bralettes are for everybody and every body. But if you're wondering how one will work best for you, here are a few examples:

• If you are a card-carrying member of the itty bitty titty committee bralettes are your best friend. They're the wireless  bras designed FOR your small breasts,
  with no gaping cups that could fit an entire sandwich inside or stiff foam padding that makes you wonder whose boobs these are.
  
• If you're in search of your first bra or are a mom looking for the best bra for teens, unpadded bralettes with nipple concealing petals are the perfect solution. Because the last thing your tween needs is to be worrying about her bra.
• If you are between sizes, a bralette is likely to fit better since it's often made from stretchy materials like buttery-soft nylon. The truth is, our bodies rarely match standardized sizing, and bralettes provide a forgiving fit that adapts to your unique shape.
  

Can a Wireless Bra Really Replace Your Underwire Bra?

Absolutely! In fact, the original modern bra, designed by Mary Phelps Jacob in 1914, was crafted from two handkerchiefs and some ribbon.  

Mary, the best ideas always come back around, so wireless bralettes are here to stay. Our bralettes are comfortable enough to sleep in and, when handmade with attention to every detail, from premium, OEKO-TEX Certified nylon, they'll get you through the longest days no matter what.

Somewhere along the way, a rumor spread that not wearing a bra would cause your boobs to sag. That's a marketing stunt.

Bralettes bust more than a few myths about bras - starting with the fact that there's no evidence to support the claim that padded underwire bras prevent saggy boobs. That's right, all that torture and for what? Gravity is undefeated, friend, no matter how much metal and foam you strap to your chest.

Unpadded bralettes are easy to move in, supportive without compression, and—it's worth mentioning again—comfortable enough to sleep in if that's your thing. There's no polyurethane foam (the same stuff they use in carpeting and sofa cushions, by the way—yikes), no digging underwires, and definitely no scratchy back clasps leaving red marks like some sort of lingerie crime scene.

The purpose of a bralette is to support you during your day, not with underwires, padding, or tight bands but with overall comfort. What a concept, right? A bra that doesn't make you miserable? Revolutionary!

One of the biggest concerns we hear when women are transitioning from traditional bras to bralettes is about nipple show-through. Circling back, as most bralettes on the market are thin and unlined, or lightly lined, your headlights might be on display, which some women are self conscious about. 

That's exactly why we created the Elli Bralette. It's the only unlined bralette with nipple concealing petals permanently sealed inside each cup. Unlike removable padding that shifts around and gets lost in the wash (or ends up bunched in weird positions), our concealing petals stay right where they should be, providing 100% nipple concealment without foam padding.

This means you get all the comfort of a bralette with the modesty of a padded bra - minus the bulk, the sweat, and the discomfort. It really is the best of both worlds!

At Non Disclosure Apparel, we've designed the Elli Bralette to combine all the best features you're looking for in a comfortable everyday bra. Here's what makes our bralette truly stand out:

We've got both! Choose the classic style for everyday wear or racerback for those tank tops and sleeveless shirts. Either way, you get perfect strap placement and just the right amount of support.

Our patented design provides complete modesty without any bulky padding. Your nipples stay under wraps without adding artificial volume or changing your natural shape.

The Elli Bralette combines everything women love about bralettes with innovative nipple concealment technology. It took six years of prototyping to get it right.

Our patented design includes whisper-thin concealing petals that are heat-sealed inside each cup. These petals are:

Making the switch from traditional underwire bras to wireless bralettes can be life-changing. Imagine going all day without constantly adjusting straps, dealing with underwire digging into your ribs, or counting down the minutes until you can take your bra off. Imagine feeling so comfortable you actually forget about your bra entirely and can focus on, I don't know, literally anything else.

Our customers tell us they wear their Elli Bralettes everywhere - to work, to the gym, for lounging, and even to sleep. That's the beauty of a well-designed wireless bra: it's versatile enough for all-day, everyday wear while providing the coverage and comfort you need.

Whether you're new to wireless bras or a longtime fan looking for better options, we'd love to help you find your perfect fit. Browse our bralette collection to discover why so many women are making the switch to the Elli Bralette - the wireless bra with nipple concealment.

Or, if you're in Charleston, stop by our new store location. We'd love to see you!

Your boobs will thank you. 

New Store Location
1022 Carolina Blvd #303
Isle of Palms, SC 29451

Book an appointment for your bra or swimsuit retrofit!