A Bralette that Conceals Nipple Jewelry
I have great news to share! The Elli Bralette hides nipple piercings! Recently, my friend (Maggie) hosted a few couples for dinner. As the women chatted around the kitchen island (who knows where the guys were), Maggie started bragging to one of her “younger” guests (Sarah, late 20’s) about her Elli Bralette. Maggie, a devout NDA customer (an augmented 34DD, size Large), promotes the bralette to anyone who will listen – bless her. Of course, I happily joined the conversation to further explain the bra: the permanent concealing petals built into each cup, the fact it’s seamless, soft and stretchy, incredibly comfortable, etc.
As Maggie and I waxed on about the how well the bra conceals an erect nipple, Sarah sat there, politely listening to us. It turns out, as we later found out, she was quietly wondering whether the bralette would work to also conceal her nipple jewelry. Maggie and I are a great deal older than Sarah (read: possibly uncool) so she was reluctant to broach the nipple piercing subject.
Finally, she comes out with it and tells us her nipples are pierced in an “I don’t think this will work for me” kind of tone. Assuming I would agree with her, she was surprised by my reaction. My entire face lit up. I excitedly demanded, “You have GOT to try this bra on right now!”.
The Nipple Jewelry Back Story
Years ago, one of our “cut and sew” prototype's proved itself able to conceal nipple rings. Specifically testing it for this purpose, we tried it on a fit models with had straight barbell and circular ring piercings. The were all delighted by how well a lightweight, non-padded bralette was able to hide their nipple jewlery. As were we.
Fast forwarding to many evolutions of this bralette later, it's a totally different animal. Not even close to its cut and sew predecessors. The Elli Bralette, it's called, is now made on a seamless knit machine. Knitted in one, continuous piece, it's comprised of soft, stretchy, Nylon / Spandex yarn.
Why the pivot? Cut and sew bras are made from several pieces of fabric that are "sewn" together, creating multiple seams. Since comfort was at the forefront of our design process, we wanted to pair down the number of seams, scrapping the back clasp altogether.
The Elli Bralette is completely seamless, it's a pull-over-your-head situation. In addition to the Elli's nipple concealing qualities, our customers rave about its extreme level of comfort However, since the launching it in 2020, we'd yet to try the final version on a customer with nipple piercings.
The Nipple Jewelry Test
Thankfully, Sarah (34C) was up for the challenge. Maggie offered to lend her a size Large to try on and in minutes, all three of us were huddled in the master bathroom for the “big reveal”.
Sarah quickly pulled the bra on, looked in the mirror and then back at us. With tears in her eyes she said, "I can't believe it."
For as long as she's had nipple's pierced, she's been wearing bulky, padded bras when wanting to conceal them. She adores her nipple jewelry (silver bars capped with delicate turquoise beads) yet sometimes, she wants to keep it on the DL. The Elli created the same smooth appearance that she'd spent years trying to achieve with uncomfortable, padded and molded cupped bras.
“And, it’s soooo comfortable!", she added. It was hard for Sarah to process the fact that a lightweight, non-padded bralette could perform in this way. It literally made her piercings disappear. She was overwhelmed by gratitude for this accidental bra discovery and the emotion was palpable, all around.
I founded Non Disclosure Apparel specifically to create a lightweight, non-padded, nipple concealing bralette. Not only has The Elli Bralette turned out to be the most comfortable concealing bra you'll ever put on your body, it's also proven to completely keep nipple piercings under wraps!